that develops the prospects of the world's poorest country by giving
local people the opportunity to create sustainable business and pursue
their education.
Planting Promise's innovative model not only creates meaningful jobs
with high social value, but also creates a financially stable model
for education.
His travels in eastern and southern Africa made him think about how to
deliver lasting, sustainable change for the poorest people in the
world.
To successfully escape the poverty trap, Rocco says, efforts must
focus on giving people the capacity to change their own lives and the
inspiration to do it.
"When we talk about poverty, we need to also talk about the poverty of
aspiration," he says.
Rocco's firm belief is that we need to invest in people, and help them
realize anything is possible.
Learn more about Rocco's work here :
http://www.youtube.com/watch?v=ru-CBJehYhY
